What Would You Do?

Founder decision guides

Useful thinking for the decision in front of you.

Research-backed frameworks with a clear tool, test, or next step—not vague inspiration.

Choose what you need help deciding

3 practical guides
Product evidence 11 min read

What counts as startup traction?

Separate signups and launch attention from the repeated behavior that shows a product is becoming useful.

What you’ll get

Leave with a six-level evidence ladder and a scorecard for reading your own early product signals.

  • Know exactly what each metric proves
  • Choose evidence that fits your business model
  • Decide whether to fix product, distribution, or pricing
Use this guide
Strategy 12 min read

Should I pivot my startup or keep going?

Separate evidence about the problem from evidence about your current solution before spending another month of runway.

What you’ll get

Leave with a four-path evidence matrix and a 30-day decision contract you can use immediately.

  • Know when to persist, test, pivot, or stop
  • Distinguish demand from compliments and traffic
  • Set a decision rule before the next experiment
Use this guide
Founder wellbeing 10 min read

Solo founder decision fatigue: a practical reset

Reduce the mental drag of carrying every open choice and protect your attention for the decisions that matter.

What you’ll get

Leave with a 15-minute reset that sorts, narrows, and time-boxes the decisions competing for your attention.

  • Separate fatigue from missing information
  • Triage decisions by consequence and reversibility
  • Close low-value loops without more deliberation
Use this guide