What Would You Do?

Founder · Product designer · Author

Meliksah Eminoglu

I build What Would You Do?, a founder decision-making practice and community for examining difficult startup tradeoffs and the patterns behind how we choose.

Six years building products around difficult choices.

My background spans six years of product design and product building, including experience as a founder and advisor in blockchain and crypto. That work repeatedly put me close to decisions where customer pressure, product direction, distribution, risk, and limited runway pulled in different directions.

Making founder judgment easier to examine.

I design the product, decision scenarios, analysis experience, and community systems behind What Would You Do? The goal is not to declare a universally correct founder decision-making style. It is to help founders recognize recurring instincts, uncover neglected tradeoffs, and ask a better next question.